20th-Century Fashion. 100 Years of Apparel Ads

20th-Century Fashion. 100 Years of Apparel Ads - Alison A. Nieder The story of modern fashion from couture to mass market The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk. Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the game. Hardcover, 15.1 x 19.5 cm, 1.00 kg, 592 pages ISBN 978-3-8365-2279-3 Edition: Multilingual (English, French, German) TASCHEN