California Crazy. American Pop Architecture. 45th Ed.

California Crazy. American Pop Architecture. 45th Ed.

In this vivid examination of a rogue architectural style, discover the roadside structures of California. Fresh discoveries and pictorial essays explore how these buildings became synonymous with the West Coast and how the power of personal expression championed any architectural establishment with structures eccentric, innovative, and bizarre.

At the dawn of the automobile age, Americans’ predilection for wanderlust prompted a new wave of inventive entrepreneurs to cater to this new mode of transportation. Starting in the 1920s, attention-grabbing buildings began to appear that would draw in passing drivers for snacks, provisions, souvenirs, or a quick meal. The architectural establishment of the day dismissed these roadside buildings as “monstrosities”.

Yet, they flourished, especially along America’s Sunbelt, and in particular, in Southern California, as proprietors indulged their creative impulses in the form of giant, eccentric constructions — from owls, dolls, pigs, and ships, to coffee pots and fruit. Their symbolic intent was guileless, yet they were marginalized by history. But, over the past 40 years, California’s architectural anomalies have regained their integrity, and are now being celebrated in this freshly revised compendium of buildings, California Crazy.

Hardcover, 15.5 × 21.6 cm, 1.07 kg, 480 pages

ISBN 978-3-7544-0018-0

Edition: English

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